Angus Pryor is the Founder and CEO of Dental Marketing Solutions. In April 2023, Dental Marketing Solutions won the Australian Dental Industry Award for Marketing on a second occasion, the first being in 2020.
Convened by the Australian Dental Industry Association (ADIA), the Australian Dental Industry Awards recognise excellence in the provision of quality products and services that support the work of dentists and allied oral healthcare professionals.
After receiving his latest award, Angus spoke with Australian Health Journal.
By his estimate he’s delivered over 10,000 hours of consulting to dentists in Australia and internationally. In addition to the ADIA awards, his company has been the recipient of a number of other industry awards.
To Angus marketing deals with human psychology as well being part science and part art. He proclaims, “If dentists are serious about growing their business, they need to take marketing seriously”.
Today, competition in the dental industry is at an all time high.
According to Angus, “For more than a decade now, the number of practising dentists has increased at a rate two and a half times faster than the Australian population.”
Further, Angus has seen specialists in the dental sphere getting less referrals from general practitioner dentists. As he explains, general practitioner dentists are now doing more implants in house, more wisdom teeth, and even orthodontics. For a heavily referral based business, this can significantly impact the practice.
He offers 3 options to counter this
- Seeking more referrals from other practices
- Marketing direct to consumers
- Delivering lots of education and constantly engaging general dental practice
Winning the Australian Dental Industry Award for Marketing has had a big impact to Dental Marketing Solutions. As Angus comments in closing, “Receiving the award is social proof to say, well, these guys must know something, because an independent body of their peers has assessed them and said”. He added, “Certainly it’s been good in terms of building our business.”
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Inaugural Rural and Remote Health Awards
Rural communities are a foundation of the economy and society and must be kept healthy.
There are significant personal, professional and financial rewards for rural healthcare professionals. However, there are also challenges – isolation, long hours, confusion about where to turn for support.
To acknowledge and celebrate the work of Rural and Remote Health Professionals, Rural Health Pro have launched the inaugural National Rural and Remote Health Awards.
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Sovereign capability uplifted
Skilled labour, in particular skilled in the manufacture of MTP products, namely competency in Good Manufacturing Practice (GMP), was identified as one of the key priorities, according to Jarrod Belcher, Director of the REDI Program at MTPConnect. Through a competitive process, MTPConnect selected additional industry training providers to deliver new programs addressing key skills gaps in the sector workforce.
Launched in September 2022, one of these programs is GMP Uplift developed by the Centre for Biopharmaceutical Excellence (CBE). CBE bring experience across large and small Biologics, Pharmaceuticals and Regenerative Medicine companies, both in consulting and GMP related enterprise training. CBE staff also have extensive experience in GMP operations, compliance, auditing and QMS design, a wide industry network for guest lecturers and readily available case studies.
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State of private healthcare in Australia
Australia’s healthcare system is often described as a mixed system, with a combination of public and private providers. While public healthcare through Medicare provides universal coverage for essential services, private healthcare offers additional options and amenities for those who can afford them.
Private Healthcare Australia (PHA) is the Australian private health insurance industry’s peak representative body that currently has 21registered health funds throughout Australia and collectively represents 98% of people covered by private health insurance. PHA member funds today provide healthcare benefits for over 14 million Australians.
