Interviews are opportunities to engage with the audience and tell them what you know.
They build trust, show openness, confidence and done right, educate without being overtly promotional.
A subject matter expert (SME) is an individual who possesses a high level of expertise and knowledge in a particular field or subject. They are considered authorities in their area of expertise and are sought after for their insights, advice, and guidance on matters related to their field. SMEs are typically recognised for their deep understanding of the subject matter, their ability to apply that knowledge in practical situations, and their ability to explain complex concepts in a way that is understandable to others. They may be consulted by organisations, governments, or individuals for their expertise, and may be called upon to provide input on decisions, policies, or strategies related to their field.
Being interviewed on film is a highly effective medium for subject matter experts for several reasons:
Demonstrating expertise: Interviews allow subject matter experts to demonstrate their expertise by showing their skills and knowledge in action. For example, an orthodontist can be interviewed in a series of recordings talking about diagnosing and correcting alignment problems in growing and mature teeth and jaws, including treatment of crooked, overlapping and overcrowded teeth.
Visual and auditory learning: Interviews combined with illustrations appeal to both visual and auditory learners, making it an ideal way for subject matter experts to convey information to a wide audience. Within interviews graphs, figures, animations can be used to illustrate concepts or present data, making them more engaging and memorable.
Convenience and accessibility: Interviews, especially broadcast through online health shows produced by AUDIENCED can be accessed at any time and from anywhere, making them a convenient way for subject matter experts to share their knowledge with an Australian focused or global audience. Filmed interviews can also be watched on a variety of devices, including smartphones, tablets, and laptops, making them accessible to a wide range of viewers.
Personal connection: Filmed interviews can create a personal connection between the subject matter expert and the viewer, helping to build trust and establish the expert’s credibility. By seeing and hearing the expert, viewers can get a sense of their personality and style, which can help to make the expert more relatable and approachable.
Overall, filmed interviews are a powerful tool for subject matter experts to share their knowledge, build their brand, and connect with their audience in a meaningful way.
AUDIENCED captures, produces and broadcasts interview-based content
AUDIENCED captures hundreds of interviews across Health & Aged Care and in sustainability topics.
To see the range of shows, click here
How to get onto AUDIENCED shows
Earned media and paid media are two different types of marketing and promotion strategies used by businesses to reach their target audience.
- Earned media refers to any publicity or coverage a business or brand receives through AUDIENCED online shows. Each show has a level of earned media to ensure the audience is deliver content that is not overtly promotional.
- Paid media, are segments or interviews paid for, or partly paid for by others to help with capture, production and broadcast through AUDIENCED channels.
For other types of media – earned or paid, contact AUDIENCED to discuss the topic you’d like to get interviewed for. Click here for our contact form.
Download links to interview preparation instructions
- Instructions for preparing for interviews by web conference
- Instructions to capturing self recordings on your mobile